Content Is King, But Do You Know, There Is A King Among All The Content Formats ? Understanding This Powerful Truth Can Make You Lots Of Money Online…
Everyone who has some experience with online marketing knows that Content Is King. But do you know that content can be divided and weighed even further according to their formats ? Yes there is a King of contents among the different content formats. This post digs down deep to reveal the truth and helps you make the most money by promoting the best digital products.
Let’s compare the online world with our everyday offline world for a moment. There are different types on content offline like there are the different ones online. But let’s see how the age old content formats evolved to the present day ones and how these changes influence the online world and the kind of money you make…
In our everyday offline world, there has always been textual content in the form of books, newspapers, magazines etc. They haven’t changed and will never. The simple fact that there are hundreds of thousands of bookshops and libraries is evidence that textual content always sells like hot cakes. Even today people are sending letters, cards, and greetings in text with the help of postal departments and courier services around the globe. Even in schools and colleges, we are using age old books for conveying information. It has never changed which is a good thing.
Anyway let’s go back to our Online World and do a comparison…
Textual Content is indeed the most commonly used web content. The internet revolution in fact started with this age old format known as text. Whether it be blogs or static sites, a website with no text is a rare sight even today. Text always holds value because the internet started with this format and therefore is dominated with this content format. Whether it’s simply sending out an email or presenting content on websites, textual format is considered must have by most website owners. Even the major search engines like Google, Yahoo & MSN rely mostly on text for presenting their results for people who are using these search engines to do their search for content by typing their queries on search boxes, from around the world. And what gives them back the results, is the textual content present in these websites. The key ingredient to bringing traffic to their sites via search engines is text present in their sites.
Instead of books and magazine in the offline world, the internet has it’s own digital version of textual information – Known as E-books.
So what about these digital information products in text format known as ebooks?
The introduction of ebooks in the online world was a great innovation. People from around the world are still paying huge money and buying hundreds of thousands of ebooks each and every day. It’s mostly, not because they love the format, but because of the information that’s being presented in these ebooks. Ebooks are still a hit, because you can buy ebooks on almost any topic instantly, they are at the reach of your fingertips, which is not possible with real physical books.
You still can’t get information on anything and everything offline, just like you do on the internet. But the experience that you get from digital ebooks which you read on computers and devices is much different from what you get when you are holding and reading a real physical book.
Still today most people print out ebooks and information from the internet, so that they don’t have to look at computer screens for a long time. The innovation of hand-held devices like Ebook readers, Ipads and kindles has made the situation easier by providing the comfort of reading ebooks, anyhwhere and everywhere. But they still can’t supplement real books.
What about the value of Ebooks ?
Because of these drawbacks, when it comes to information products, ebooks holds the least value.
Typically you can charge an E-book, anywhere between $7 and $27.
Now a days if you charge more than that for a single ebook, it’s hard to get much sales, unless the information that you present is that Hot…
So, Does Text Format on the internet, gets the demand it deserves ? If not, Why ?
If it was a few years ago, before audios and videos were unheard of in the online world, I would have said yes text format is the King of the internet in terms of the money you can make. But since the introduction of audios and videos the scene has totally changed. Let’s see why by looking at the importance of these content formats.
Even though the audio content is not as old as text, they are the second in our list in terms of age. With the invention of Radio, content in audio format gained greater value than ordinary text formats like books, magazines and postal letters. Radio was just the beginning, then came telephone, then mobile phones, music players and satellite receivers. Even today there are huge lists of radio channels. The invention of mobile phones helped cut short the time it took to convey messages from far distances. To convey a message from another country you no longer have to send a letter and wait for the postal department to handover your letter to the recipient, you just have to dial the phone/mobile number of the person you want to contact on your mobile phone from wherever you are, and convey the message directly. Thanks to mobile phones.
The introduction of CD’s has made it easier to record and convey information. Because of CD’s we can now buy music and audios from stores around the world.
What about audio information products that are sold online ?
Comparing The Demand Of Audio In Online World
Even in the online world, audio holds great demand. With the release of lots of audio and podcast sites, the internet world saw a new light in terms of content. Today most websites and blogs are following a new trend, offering content in text and also include an audio player with it, so as to get the ease of listening to the content instead of reading. This is immensely beneficial, this is a new trend that I recommend that every website should follow. I will soon be putting an option for that in my website. When you include an option to listen to the content in audio format, you are just helping the user, which in turns helps you make more money. The easier it if for your website visitor to navigate and grasp the information in your website, the more time they’ll be spending on your site, which in-turn results in more sales for you.
What about the value of Audio Products?
Audio info products have much more value than ordinary text, because of the simple fact that it’s much easier to listen to an audio that to read an e-book and that’s why you can charge more for audios. Not only that, audio has much more perceived value because of the personal effect it holds. Another thing when you presenting the information in audio, a different sense is at work that when you are using text. The sense of hearing, which is more apt for grasping information. Because of all this, you can charge much higher price for an audio than for an E-book and people will happily pay you what you charge.
Typically you can charge anywhere between $27 and $47 for audio products.
But There Is A Content Format That Beats The Rest, Online & Offline… I Call It The King Of All Contents – It’s None Other Than Video…
I call it the most influential content format. The innovation of Television has changed the whole aspect of advertising, entertainment and conveying information. Unlike the rest of the formats where just one of your sense is at work, video breaks the barrier and successfully conveys messages, making you of two of your audience’ senses – vision and hearing. Because of the fact that you are able to convey your real life offline world (to some extent) using videos gains it the utmost value. I bet most of you that are reading this post can’t even imagine a day without watching your television, that’s the kind of impact videos have in our life. Beyond a doubt, the impact is much greater than what we have with text or audio. I the last few decades alone, the invention of CD’s, DVD’s and introduction of movies has created multi-billion dollars industries that are relying entirely on videos. Hollywood is an example. Everyday, hundreds of thousand of people go to theaters around the world to see movies and spends millions of dollars everyday buying movies in CD and DVD formats.
Now Let’s See The Demand Of Videos In Online World
Just like the evolution of information from text to audio to video in the offline world, the evolution has been the same in the online world. The evolution to video has had a big impact online. Million dollars businesses rose up online relying entirely on videos, just like it was offline. You-tube is an example. Until a couple of years ago, even after the days of the introduction of videos online, people were relying more on text than on videos. Many were saying that videos can’t take over the value that text holds online. But video due to it’s attention grabbing nature, has captured the online world and has gained the title – King Of All Content Formats.
Around 2 years back textual opt-in (subscription) pages were considered to be the standard, even after the introduction of video squeeze pages, people doubted about it’s success. But today, the situation is almost different, a squeeze page without a video is considered almost useless. Are you listening, are you equipped to face the trend? If you are not, you are falling behind and will have to face serious loss in your online business in the coming days. So be ready to evolve and adapt to the latest trends.
Why Videos Gained So Much Popularity ?
- Vidoes are attention grabbing because – your two senses, vision and hearing is at work (text and audio can’t do that)
- Videos are more personal than audios because you have the ability to talk to your audience just like you do in your real world offline
- You are able to convey information more effectively with visual and auditory treats and expressions
- Videos ave viral nature and easy to share
What about the value of video products ?
Beyond a doubt video products have much more perceived value that the rest of the content formats. With videos, you are able to persuade someone to subscribe to your online newsletter, buy something from your website or take some action, which is not entirely possible if you are using just text or audio. Because of all these positives, videos can be priced much higher than audios.
Typically you can charge anywhere between $47 and $297 or more for video products.
Now that you know Videos are the King of all content formats and how it help you make money and lots of it, do you realize that creating videos are also the easiest thing to do when compared to the other two formats ? Do you realize that with videos you can work less and earn more ?
Also do you know that, even if you are an absolute newbie, you can create a video that attracts subscribers, makes sales, builds relationship, within 30 minutes from now ? How would you like to create your own video cash machine within the next 30 minutes ? And did I say, it’s the most easy cash you will be making ?
Just click the play button in the video below, right now, to unlock the money machine…