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4 Keys On How To Build A Mailing List Quickly Using Forum Marketing

June 7, 2012 | Posted by

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Forum marketing is one of the very effective methods that can be used to build a mailing list and make money on the internet. By forum marketing, I do not mean spamming forums with your links. Spammy tactics will always get you blacklisted and your sites de-indexed in search engines. If you are involved in any of those tactics, better use your senses and stop wasting your time. By the term Forum Marketing, I mean legitimately building trust and relationship with other members in forums. Once you start building trust, they’ll be more than happy to sign up to your mailing list or buy from you.

Forum marketing is not about simply putting your page out there on the forum and letting people jump in to it. No that’s not how it works. There are a couple of steps involved in making your forum marketing fruitful.

Let’s look at the key areas that you need to focus on, to build a mailing list using the power of forum marketing.

1) Be Real – Being real is the first and foremost thing that you need to focus on before you start doing anything else. As you might already know, people like to relate with real people and not with companies or bots. So the best thing to do to get the most result from your forum marketing is to be who you are. For that, you need to put your real name as the forum public username, then put your real face shot photo as your forum avatar. Finally, be real in your posts so that your posts will reflect your personality.

2) Add Value – The next key area that you need to focus on is to add value to the forum. Don’t just make posts for the sake of making posts, but make posts with the intention of helping people. Freely share with others what you learned from real life experiences. That’s when you see a whole bunch of people clicking the thank you button (if the forum does have that functionality) in your posts. Even if there are no thank you buttons, which results in thank you’s like the one’s you see above, there will be people making thank you posts in response to your posts. That’s when you know you are helping people and adding value to the forum. By offering help and adding value, you are naturally building relationship with the forum members. Once you make worthy posts, people will have a tendency to know more about you, and that’s when they click your forum signature link, which is the next important key to your forum marketing.

3) Forum Signature – Your forum signature is the most important key to your return on the time you spend on the forum. If you are really active on a forum but don’t have a signature, your forum marketing is simply useless. Of course you can build yourself a good name (a brand) without a signature, but to effectively do forum marketing, you need to make use of your forum signature area. Once you decided to make use of your forum signature for building a list, you need to understand that people won’t just click any signature that blatantly promotes you or your product. The signature needs to offer something that the viewer will consider valuable. The best way to find it out is by asking yourself this question. Does your signature make you want to click it ? If your answer is yes, then you’ve got a winner there. Make sure you write every word in the signature with others in mind. Even if you have a attention grabbing signature, you still can’t get that visitor in your list unless you take care of the next and final key.

4) Squeeze Page – Even if every one of the above four keys worked perfectly and succeeded in taking the person reading your forum post to your squeeze page, they aren’t going to give you your name and email address, unless you absolutely convince them. Know how you can do that ? If you don’t, then click the like button below to read how I did it, resulting in nearly 50% unique conversion as you see in the aweber stats screen shot image you see above. The first image is the screen shot of the definition of S/UD as given by aweber. The second image is a screen shot of my unique conversion rate. That means, for every 100 person visiting my squeeze page, 50 entered their name and email. Want to know how ? Go ahead, click the facebook like button below to read the rest of this blog post on how I did it. As soon as you click the like button, the rest of the content will be visible to you.

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Before I tell you why my squeeze page has around 50% conversion rate, I need to show you my squeeze page that resulted in the high conversion.

Direct Link To Squeeze Page – http://www.biglaunchdominator.com

Yea… It’s that simple, simplicity is what works. The more stuff you have in it, the lower will be your conversion, if you don’t believe me, test it yourself.

So what’s so special about this squeeze page ? Why the high conversion rate ?

a) Firstly I am giving away something of real value, something that people are willing to pay real money for.

b) Simple design with a 2 line headline, then a video, then the opt-in box.

c) Short and fast loading video, I don’t know about you, but I won’t watch a 5 minute video just to enter my name and email, that’s why I intentionally kept the video less than 1 minute in length.

d) Video content that builds up interest – I show the insides of the free e-book I am offering, then show my my payment proof, then finally show testimonials of satisfied readers.

e) No scroll squeeze page – I also made sure that my entire squeeze page is above the fold with no need to scroll down to enter name and email.

f) No links or distraction – Finally I made sure there are no distractions like hyperlinks or other text. If I even put one link at the bottom, the conversion will be much lower, as I am opening a door for the visitors to leave the page.

g) Clear call to action inside the video and especially at the end of the video – I believe the call to action at the end, greatly helped my conversion rate. Thanks to Easy Video Player for the wonderful option to load an image at the end of the video.

This squeeze page is created in a way that even a person that hates video will know what I am offering by reading just the headline and the “Get Instant Access” button.

So the overview is, it’s a combination of all the four keys that helped me build my mailing list, using the power of forum marketing. Now I want to show you another convincing evidence to use forum marketing for list building. It’s nothing other than my aweber subscriber stats screen shot that shows the number of subscribers I got exclusively using the power of forum marketing.

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The screen shot above (hidden, but visible after clicking like button above) shows the number of subscribers I got in just 6 days, exclusively using the power of forum marketing. Hope you don’t need more evidence to convince you, to incorporate forum marketing to your list building strategy. And now you know how to do it right, from making your profile right to how to build an effective squeeze page. Wasn’t that a great post ? If it is, then all I ask in return from you, is to take a moment and write a few words in the comments box below, telling me how you liked the post. I need encouragement just the way you do, and will be greatful if you post your comments. Without your comments I have no way of knowing how much this post helped you. Thank you for understanding & please be assured that I’ll be replying your comments…

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Dr.Spencer Jones

Dr.Spencer Jones is the founder of Online Income Startup™. He loves to share from his 7 + years experience in setting up an online business and making money with it. And that's how he started writing this blog.

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24 Responses to “4 Keys On How To Build A Mailing List Quickly Using Forum Marketing”

  1. Adrienne says:

    Hey Spencer,

    Those are great tips and I appreciate how you laid them out in your video and in your post.

    I admit not doing much with forums. I’ve told this story before but will share with you.

    When I was first starting out I was taught how to do forum marketing. You know, adding value and answering people’s questions without spamming. No problem, I did that. But, there were some more educated people in these forums who I guess looked down on the newbies and really bashed me pretty harshly.

    Okay, so I wasn’t the most experienced person but I did answer questions that I felt I was helping with so after this happened to me numerous times I swore off forums. The people in them were just cruel.

    I’m happy though that you’ve had lots of success with them and are now sharing with us how you accomplished that. I know, I should give them another shot but man, they were really mean.

    Thanks though Spencer, I enjoyed hearing how you’ve had success with building your list. We all know how important that is.

    ~Adrienne

    P.S. You don’t have your Twitter ID set up in your tweet box. Thought you’d want to know. You have no idea who shared your posts this way.

    Dr.Spencer Jones Reply:

    Thank you Adrianne for stopping by and leaving your valuable comment. Your’s is the very first comment after installing the comment luv plugin. :)

    Yes I know exactly what you are talking about as the same happened to me as well when I first joined the forum. But thankfully for me, there were some very supportive people who offered some strong defense and words of encouragement even in the midst of those rude comments. Even last week, I got some very rude comments in a forum where I expected to receive some professional answers.

    The best thing to do in those occasions is to simply ignore those comments and move on, or better delete the post, that’s what I did. People are people and there are some people who are in the forums just to post rude comments. Our time is worth more than responding to those comments. And there is no need to take those comments personal.

    Thanks for letting me know regarding the tweet box, I don’t know what happened as I still can see my twitter username in the settings. Will check again. Once again, really glad to see you here, appreciate your comment… :)

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  2. Ilka Flood says:

    Hi Spencer,

    I have used forum marketing in the past and it worked quite well for me. However I have since moved on to other marketing strategies.

    I really loved your video and how you explained in detail how to go about forum marketing. Very well done!

    Ilka

    Dr.Spencer Jones Reply:

    Good to see you here Ilka. Thanks for stopping by and really happy to hear that you liked the video.

    For me, forum marketing and building relationship in forums is what helped me make my very first affiliate sale back in 2005, and it’s awesome how it still works today. The main reason I believe is because forums are all about people helping people.

    Dr.Spencer Jones

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  3. Hello there Doc!

    The video clip you’ve included gave us added interests on how mailing list build works! Those four key points really defined what your mailing lists could be and you really cut the edge! And the best part of you tackled all of the need-to-do ways, how more if you do this when you’re in this league? Thanks for sharing your reviews Spencer!

    Dr.Spencer Jones Reply:

    Thank you Arjhae, Good to hear that you found the blog post helpful.

    Have a great week…
    Dr.Spencer Jones

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  4. Simmeon says:

    Hey Spencer,

    I’ve seen you around on the forum.
    No substitute for providing people with real quality content or providing people with a topic that everyone can contribute too.

    People notice people that know what their talking about. I agree that if you’re going to be using a forum using a signature is a tool to be exploiting.

    How you design your squeeze page will really be the influencing factor of how many people will be opting in to your list.

    But also a big game changer is..

    Your personal reputation on the forum. If you have products released already then people will be more inclined to opt into anything you promote.

    I’m positive the same key points will not work with a new or unseasoned user.

    Dr.Spencer Jones Reply:

    Hello Simmeon, Good to see you stop by at my blog. And thanks so much for posting a comment. I have been on the warrior forum since 2006, but I only saw significant difference in the way people respond after make these few changes.

    Mainly I put a real picture of mine and started adding value. Another important factor I believe is my signature where I am displaying my greatest achievement, and giving it away for free. So all these factors just brought back instant credibility, I could see that in the way people respond.

    Once again I appreciate you stopping by. Looking forward to seeing more comments from you…
    Dr.Spencer Jones

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  5. Simmeon says:

    That’s True,

    If you provide people with value you can gain their attention and trust. Displaying a real photo is nice as then you can relate more to that person when they post or share information.

    As we know that particular forum can offer lots of opportunities so its in our best interest to prosper from it the best we can.

    Warm regards,

    Simmeon

    Dr.Spencer Jones Reply:

    Very true Simmeon, Not only does valuable posts bring thanks, but builds up instant credibility. Even an absolute newbie can build up instant credibility with the new social features in forums like the thank you buttons and the star rating functionality in threads.

    Have a wonderful day…
    Dr.Spencer Jones

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  6. Spencer: When I first started posting threads and comments I had a cartoon for my avatar. Now though, I have changed it and put a personal picture as my avatar It has made a huge difference, but with any and everything that we do on the web, we must be personal. That is the only way that people will connect with us.
    I try to add as much value as possible. If I do not feel like I have anything valuable to add then I will not add anything at all.

    P.s. Your avatar looks familiar. It seems like I have seen you around the warrior community.

    Best wishes,
    William Veasley

    Dr.Spencer Jones Reply:

    William, First of all welcome to my blog and thanks so much for posting writing your comment. Your cartoon avatar reminded me of my funny custom made avatar that said something like “don’t touch my signature”. But even that call to action avatar couldn’t give me as much response as my personal picture.

    Good to hear that you recognize my avatar, I am in facebook as well, there’s possibility that you saw me in facebook as well.

    Looking forward to reading more comments from you. :)

    Dr.Spencer Jones

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  7. Simmeon says:

    Hey Spencer

    You know this already but for those that dont.

    I Just wanted to say that forums are just great in the general sense of gaining targeted traffic to your blog.

    Creating large discussion threads really works wonders for getting new faces to visit. The more people contributing the better, you need to be selective of what you post though. Some topics just flop.

    Dr.Spencer Jones Reply:

    Yea the point is to make a forum post that grabs attention and make people want to make their contribution. This usually can happen by choosing controversial topics, by adding super valuable info, by sharing personal experiences/results etc. But first of all the title of the forum post needs to make people click, before you can get any interaction at all.

    Dr.Spencer Jones

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  8. Amanda says:

    Hi Spencer,

    Thanks for the post.

    I’ve never done forum marketing before as I just viewed it as a way to get poor backlinks, the quality of which has been called further into doubt following the recent Google updates. But then I’d only considered linking back to my site rather than a squeeze page.

    I do use forums occasionally. They’re a great way to learn and an opportunity to give back.

    Following your post I’m going to update my profile.

    Other than the warrior forum, are there any other forums you post on?

    Dr.Spencer Jones Reply:

    Hello Amanda, Welcome to my blog and thanks a lot for writing your comments. Whatever little thing you do to promote your site, the best option is to “make list building the core focus”. The same applies to forums as well. Once you have them on your list, then you can send them wherever you want to.

    Looking forward to reading more comments from you…
    Dr.Spencer Jones

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  9. Ivin says:

    Watsup Spencer. I saw you around on WF late this week. I like it there a lot and hope my connecting there will bring me the desired results. I’m not really trying to build a list as such. Maybe I should. And instead of selling from a page, give a mini course away instead and upsell to my course like that.

    Dr.Spencer Jones Reply:

    Hello Ivin, Welcome to my blog and thank you for taking time to drop your valuable comment. Yes sure forum marketing is one of the best ways to drive traffic to any website as we are dealing with real people and building relationships.

    Yes always make it a priority to build your list along with your sales mechanisms. Otherwise you are losing your valuable website visitors.

    Wishing you a great week…
    Dr.Spencer Jones

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  10. Spencer,

    I used to use forum marketing but for a while I was not getting much out of it. I find that more and more people are outsourcing this and it really fills the forums with junk. Anyway, great tips though, that is exactly what I used to do when I was taking part in forum marketing.

    ~Adam

    Dr.Spencer Jones Reply:

    Hello Adam, I can relate to that. Few years back I was visiting forums purely with the intention of getting visits to my links. But that’s when I used to experience almost no result. But have been away from the forums for a couple of years, but returned just to spend time, add value and help others. When my focus changed, so did my results. It’s only when I started focusing of giving rather than getting that I started to see results.

    So definitely you can expect good results as well. Just stop by the forums expecting nothing in return but to add value and share the information and knowledge that you’ve gained over the years. Surely you will get a different result.

    All success…
    Dr.Spencer Jones

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  11. Gotta love forum marketing, it’s a great way to drive traffic to you site and get the occasional click through,and you if you leave a really good forum post you can actually get it to rank in the search engines,I actually found your site roaming around on the Warrior Forum, proof that forum marketing works!

    Dr.Spencer Jones Reply:

    Hello Tyronne, Thanks for stopping by and writing a comment. Really glad to hear that you found my site from Warrior Forum itself. :) Yep forum marketing works and will work as long as we are dealing with real people and not spam posting bots.

    Dr.Spencer Jones

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  12. Sue Neal says:

    Great tips, Spencer – I especially agree with your point about ‘being real’ – I’m amazed how many people use cartoon images and weird pseudonyms on forums. I guess they’re trying to protect their identity, and maybe they have some anxiety about putting their own name and face out there, but it always makes me wonder ‘what have they got to hide?’ – I’m much more likely to follow a link and engage with someone if I can see who they are.

    All good wishes,

    Sue

    Dr.Spencer Jones Reply:

    Hello Sue, Good to hear that you liked the tips. About putting a real face, I didn’t knew all the benefits until I myself started doing it. Previously I used a custom made image as my forum avatar, with a “Don’t Touch My Signature” message and no faceshot. I was thinking that the weird image and the message is going to attract attention and make them want to click my signature. But I started seeing exceptionally great results only after I started putting my face shot.

    Immediately my posts started getting credibility. Doing nothing but by just putting a real image. I noticed the difference, in the replies to my posts. Immediately other forum members in their replies, started to treat me as someone with authority.

    A picture is something you can use to widely brand yourself. The trick is to use the same image everywhere, in your twitter, in facebook, in forums, in blogs and pretty soon people will start recognising you everywhere. The benefit is that, the more they start seeing you, the better relationships you are building with your target audience. And when it comes to marketing, relationships equals results.

    Dr.Spencer Jones

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