Forum marketing is one of the very effective methods that can be used to build a mailing list and make money on the internet. By forum marketing, I do not mean spamming forums with your links. Spammy tactics will always get you blacklisted and your sites de-indexed in search engines. If you are involved in any of those tactics, better use your senses and stop wasting your time. By the term Forum Marketing, I mean legitimately building trust and relationship with other members in forums. Once you start building trust, they’ll be more than happy to sign up to your mailing list or buy from you.
Forum marketing is not about simply putting your page out there on the forum and letting people jump in to it. No that’s not how it works. There are a couple of steps involved in making your forum marketing fruitful.
Let’s look at the key areas that you need to focus on, to build a mailing list using the power of forum marketing.
1) Be Real – Being real is the first and foremost thing that you need to focus on before you start doing anything else. As you might already know, people like to relate with real people and not with companies or bots. So the best thing to do to get the most result from your forum marketing is to be who you are. For that, you need to put your real name as the forum public username, then put your real face shot photo as your forum avatar. Finally, be real in your posts so that your posts will reflect your personality.
2) Add Value – The next key area that you need to focus on is to add value to the forum. Don’t just make posts for the sake of making posts, but make posts with the intention of helping people. Freely share with others what you learned from real life experiences. That’s when you see a whole bunch of people clicking the thank you button (if the forum does have that functionality) in your posts. Even if there are no thank you buttons, which results in thank you’s like the one’s you see above, there will be people making thank you posts in response to your posts. That’s when you know you are helping people and adding value to the forum. By offering help and adding value, you are naturally building relationship with the forum members. Once you make worthy posts, people will have a tendency to know more about you, and that’s when they click your forum signature link, which is the next important key to your forum marketing.
3) Forum Signature – Your forum signature is the most important key to your return on the time you spend on the forum. If you are really active on a forum but don’t have a signature, your forum marketing is simply useless. Of course you can build yourself a good name (a brand) without a signature, but to effectively do forum marketing, you need to make use of your forum signature area. Once you decided to make use of your forum signature for building a list, you need to understand that people won’t just click any signature that blatantly promotes you or your product. The signature needs to offer something that the viewer will consider valuable. The best way to find it out is by asking yourself this question. Does your signature make you want to click it ? If your answer is yes, then you’ve got a winner there. Make sure you write every word in the signature with others in mind. Even if you have a attention grabbing signature, you still can’t get that visitor in your list unless you take care of the next and final key.
4) Squeeze Page – Even if every one of the above four keys worked perfectly and succeeded in taking the person reading your forum post to your squeeze page, they aren’t going to give you your name and email address, unless you absolutely convince them. Know how you can do that ? If you don’t, then click the like button below to read how I did it, resulting in nearly 50% unique conversion as you see in the aweber stats screen shot image you see above. The first image is the screen shot of the definition of S/UD as given by aweber. The second image is a screen shot of my unique conversion rate. That means, for every 100 person visiting my squeeze page, 50 entered their name and email. Want to know how ? Go ahead, click the facebook like button below to read the rest of this blog post on how I did it. As soon as you click the like button, the rest of the content will be visible to you.
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The screen shot above (hidden, but visible after clicking like button above) shows the number of subscribers I got in just 6 days, exclusively using the power of forum marketing. Hope you don’t need more evidence to convince you, to incorporate forum marketing to your list building strategy. And now you know how to do it right, from making your profile right to how to build an effective squeeze page. Wasn’t that a great post ? If it is, then all I ask in return from you, is to take a moment and write a few words in the comments box below, telling me how you liked the post. I need encouragement just the way you do, and will be greatful if you post your comments. Without your comments I have no way of knowing how much this post helped you. Thank you for understanding & please be assured that I’ll be replying your comments…
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Dr.Spencer Jones is the founder of Online Income Startup™. He loves to share from his 7 + years experience in setting up an online business and making money with it. And that's how he started writing this blog.
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