How to Make Lead Capture Pages For Your Online Real Estate Marketing Efforts

Building effective landing pages for your real estate marketing efforts doesn’t need to be a confusing practice. We have observed that by implementing a proven formula, you should start to crank out hundreds or perhaps thousands of high quality leads for your business in a short period of time.

Though this technique is composed of 2 major elements (driving traffic in addition to conversions), we’re solely going to work on the latter element right now. So, let us start to take a look at the four main steps you need to take to generate a successful squeeze page.

1. First, your squeeze page needs to have a powerful and interesting heading in order to capture your audience’s interest and then motivate them to evaluate the rest of your body content. This specific component can make or break your real estate marketing efforts from the outset, so you will have to address a core need, question or desire that your audience has. Some terrific initiators for this might be “How to…” “3 Ways to…” and even “Who else needs…” Consider using red font as well to make the title truly stand out.

2. Second of all, the left hand portion will need to consist of some type of video footage, audio recording, or bullet point content. Our very own favorites happen to be video together with bullet points. This is the segment where you ought to supply your target audience with benefits and not features. What major pains can you address? Talk about these things within your content.

3. Third, on the right hand side of your real estate marketing form, you have to present some type of lead capture. While this is the easiest step by far, make certain you don’t make the mistake of requesting way too many fields for your customers to submit. To paraphrase, less is far better, so we normally advocate only asking for a name along with email in most scenarios. Your call to action button should say something along the lines of “Get Immediate Access,” “Download Now,” etc.

4. All 3 prior aspects hinge on this last component. Unless you have something for your audience that delivers real cash value, practically all your other attempts will likely be lost. This is certainly not the place where you deliver PLR or some cheap report that prospects can discover just about anywhere. You must go above and beyond to exceed expectations and basically blow away your audience with free, quality material.

Simply by following these four aspects, you could instantly start to dominate your local market and also build solid rapport with your future clientele. For a lot more ideas, tools as well as expert training, visit Real Estate Marketing 411.

Tags : internet marketing, lead capture, real estate, real estate marketing, squeeze page