Where Can I Get A SEO Certification?

One thing that many aspiring SEOs wonder is if there is any sort of certification that they can receive to help learn SEO and also be accredited with. Also, those who are looking to hire a search firm or purchase a link building package from a seller want to find out if there is some sort of official accreditation they can trust.

For SEO Providers

For organic search, there really is no such thing as a free seo certification. The truth is that all SEO is technically ‘against the rules’. If no one conducted any kind of optimization whatsoever, then Google would already provide users with much better and more honest results. It’s due to optimization in the first place that Google has to spend so much time combating spam and finding tactics to increase their ability to identify great, relevant results for search queries. For these reasons, there is no official certification or series of classes for SEO that can provide an accreditation

The only type of honored education you can receive that bears any similarity to organic search is the official AdWords certification program that Google provides to instruct users in how to properly use their AdWords ad network.

For SEO Outsourcers

If you practice SEO then you might have been upset to know that there is no real certification that you can receive. This can also be an issue when trying to find a trusted provider when you are looking to hire a team to outsource your search engine optimization.

Finding a search firm or smaller team online can be tough. There are many extremely affordable link building packages that come as a pre-packaged form. These are marketed to those who already have a little bit of SEO knowledge and usually explain in some depth the exact practice they will use to build the links, and exactly how many they will build. You can often tell right off the bat the level of SEO understanding that the seller has based on how they write, but that is still a guessing game. Regardless of if you are just buying a cheap link building package or if you want to hire a real firm month-to-month, the strategies for finding someone reliable are the same.

When you can’t use any accreditations or any certifications to gauge the competency of a provider, you have to stick to other trust factors. Most important is the presence and quality of testimonials. The testimonials show that others have been satisfied with, and found success with the services from the provider. However, testimonials are often incentivized or purchased, so they don’t necessarily reflect trust. Look for links that lead back to the reviewer’s website to get a better feel for this person. Also, another good sign is a solid ranking for the website itself. After all, if they are supposed to be ranking you in the SERPs for a keyword, wouldn’t the best evidence be that they have already done it for themselves on their site.

While there is no official SEO certification, you can follow and implement these techniques and ideas for displaying your own worth as an SEO and also finding others you can trust to outsource to.

Tags : seo accreditation, seo certification, seo classes, seo training course