Search Engine Optimization: What Should I know?

Without guests actually getting to your website and your goods or offerings, your website is worth nothing to you. Search engine optimization is the process that ensures that your website is coded is such a way that people will discover your site on the Net when they are looking for your product or the assistance that you are offering. There are umteen search engines out there, but the most distinguished ones to have a good ranking on would be Google, Yahoo and Bing. As seo consultants in South Africa, we advise that you try and get superior ranking on Google.co.za , as most people residing in South Africa use Google.co.za to do their web searches.

Getting good page rankings on the search engines is so vital that the CNN News Website wrote about it recently.

Factors that will definitely impact on your Google position.

On-page factors: The way that you set up your online shop is for your search engine optimization.

Keywords – The keyword meta tag of your online shop will tell the Google bot ( the software that searches the web for new posts on websites ) what you perceive to be crucial keywords for that page. You need to do proper keyword investigation to see what guests are looking for and what they type into the search box when they are looking for your product.

Useful content- Why should visitors come back to read your content if it is not gripping or just a copy of what other people write on their websites? Ensure that your information is well written, interesting and worth sharing
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Title Tag – This is the first thing that the search engines see. They will judge the keywords that you said are central against this title tag. You must ensure that your keywords reflect here.

Meta Description – This is an expansion of your title tag and must tell likely visitors more about} your website in around 20 words.

Bold keywords on your article body – Google and other search engines place great emphasis to your keywords being in bold in the body of your articles

Off-page factors: These are the most important factors for search engine optimization. There are really three factors that you need to place emphasis on:

Links to your website – The more sites feature links to your website, the more valuable your website looks in the eyes of the search engines. These links must be be from respectable sites that are in the same industry as your website. For instance, if you are selling jewelery, try finding links from different sites that are selling the same products. You should also try to get a 1-way link, because they are loved by the search engines

Traffic to your website – If you have only ten or so visits to your website every day, Google will certainly not see the website as significant and wil hence not render you a good ranking. You must have umteen visitors to your website in order to get a better ranking on the search engines.

Social Media – This became a very strategic search engine optimization factor about 2 years ago. If people are not mentioning about your website on online communities like Facebook and Twitter, your website will not place well in the search engines.

You must never try and cheat the search by purchasing phony traffic or participate in link exchanging schemes. Your website will get banned and you would have have lost a lot of money.

Tags : search engine optimization, seo